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Watch for an announcement for the 2014 Run-Walk to Home Base, date will be released soon. Check the Home Base website often for updates!
A public service advertising campaign, developed for Home Base by the advertising firm Hill Holliday has been recognized with more than five prestigious awards including multiple Hatch Awards and a London International Award.
The campaign, which was developed last spring in time for PTSD Awareness Month, was designed pro bono by Hill Holliday. The ad campaign was designed to increase awareness for Home Base and the “invisible wounds” of war – Post-Traumatic Stress and Traumatic Brain Injury – which affect one-in-three returning Iraq and Afghanistan veterans. The campaign’s call to action is helping to raise funds to support Home Base clinical, education and research services which enable veterans and their families to recover.
A unique Beetle Bailey cartoon in the Boston Sunday Globe by legendary cartoonist Mort Walk about the invisible wounds was the centerpiece for the launch of the campaign, which included print, radio and out of home advertising. The cartoon and an accompanying video received Silver and Gold Hatch Awards respectively. Hill Holliday won a total of 39 Hatch Awards this year.
A radio ad titled “You Hear, They Hear” also part of the public service campaign won Gold at the London International Awards.
Take a look at different parts of the campaign:
Congratulations to our good friends at Hill Holliday for their creative accomplishments. Home Base is deeply grateful for your brilliant work on our behalf and especially for the agency’s commitment to New England service members, veterans and their families.
On November 4, Home Base Executive Director Brigadier General (Ret) Jack Hammond was invited to speak at a hearing of the Military Compensation and Retirement Modernization Commission. General Hammond focused his remarks on how the private sector, including organizations like Home Base, are helping to fill gaps in care for returning Iraq and Afghanistan veterans and their families.
This marked the fifth time that Home Base leaders have been invited to Washington since the summer – three times to the White House – to provide advice to key veteran and military family policy experts. In July, General Hammond and Michael Allard presented Home Base at a meeting at the White House to kick off a series of nationwide VA summits designed to improve collaboration between community organizations and the VA. In August, Paula Rauch, MD, Program Director of the Home Base Family Team and General Hammond were invited to a special White House meeting convened by Joining Forces, an initiative led by Michelle Obama and Dr. Jill Biden to support military families. In November, Dr. Rauch visited Joining Forces leaders again. Pictured here are: Joining Forces Executive Director U.S. Army Colonel Rich Morales, Dr. Rauch and General Hammond. Home Base continues to serve an advisory role to Joining Forces. Earlier this summer, Dr. Rauch was a guest speaker at the annual nationwide Training Seminar of the Military Child Education Coalition (MCEC) which attracted an audience of 700 educators, military professionals, senior military leaders and families.
Combat stress (also called Post Traumatic Stress) and traumatic brain injury (TBI) are the signature “invisible wounds” of our nation’s conflicts in Iraq and Afghanistan. It has been estimated that one in three veterans are affected by these invisible wounds.
In 2009, the Red Sox Foundation and Massachusetts General Hospital Home Base Program was created to:
It is important for anyone who may have combat–related stress or TBI be evaluated by a clinician at the earliest possible opportunity. To schedule an appointment at the Home Base Clinic, contact us at 617-724-5202 or firstname.lastname@example.org.
Are you in crisis? If you or a family member is in crisis or facing an emergency, go to the nearest emergency room or call the Veterans Crisis Line at 1-800-273-TALK (8255).
On Saturday, May 4th, over 2 thousand runners and walkers—including 500 actively serving military—had the opportunity to support returning Iraq and Afghanistan veterans and their families by participating in the 4th annual Run-Walk to Home Base Presented by New Balance. Over the past four years, the event has raised more than $9 million for the Red Sox Foundation and Massachusetts General Hospital Home Base Program, which provides clinical care to military service members, veterans and families who are affected by the “invisible wounds of war”—Post Traumatic Stress (PTSD) and Traumatic Brain Injury (TBI).
The Run-Walk to Home Base Presented by New Balance starts and ends in historic Fenway Park. All runners and walkers enjoy the unforgettable experience of crossing home plate at the finish line.
Registration and event information for the Run-Walk to Home Base Presented by New Balance is available at www.runtohomebase.org. Pre-registration and minimum fundraising commitment are required. Dates and registration for the 2014 event will be announced this fall/winter.
Better Living with Liz Walker featured Home Base in its June 7 edition which aired on WCVB-TV Channel 5. During the segment, viewers meet Tom Pittman and his family. Tom and his parents generously offered to tell their moving story of the care they received at Home Base and their efforts to overcome the “invisible wounds of war” as a family. Members of the Home Base clinical team who were interviewed included Dr. Ross Zafonte and Dr. Bonnie Ohye.
Phone: (617) 724-5202
Home Base Program